Taking a revolutionary brand from great to greater.
Dragon Frontboards is the inventor of the light-up DJ facade. They now design and manufacture custom DJ furniture and accessories for entertainers and venues worldwide. Fuze was asked to revamp Dragon’s digital presence and help to drive direct-to-consumer and B2B sales.
The challenge
While Dragon had gained widespread notoriety through word of mouth and in-person customer interaction, they came to Fuze lacking a viable digital presence. The challenge was finding ways to increase their digital footprint and drive sales, while keeping a close eye on the budget.
+ Ecommerce Website Development
+ Responsive Website Design
+ User Experience Design
+ Custom Magento Development
+ Search Engine Optimization
+ Google Product Listing Ads
+ Facebook Marketing
+ Email Marketing
Visit site: www.dragonfrontboards.com
“From day one Fuze understood our vision and showed passion and excitement for what we wanted to accomplish. We trusted them with our brand, and it paid off. Sales have never been better and Dragon has grown substantially over the past year.”
– DJ Efi, Dragon Frontboards Owner
How we helped Dragon take over Page 1 of Google
We launched an integrated marketing campaign that allowed Dragon to appear at the top of Page 1 on Google in multiple organic and paid positions. The result was an immediate spike in web traffic, which translated into sales.
+ Search Engine Optimization
+ Pay-Per-Click
+ Product Listing Ads
+ On-site Optimization
Using Social Media to boost brand recognition & engagement
Using Facebook as the primary platform for audience engagement, Fuze drove over 12,000 page “likes”, and ran monthly contests and promotions.. We also trained Dragon’s sales staff on best practices for Facebook page management.
+ Facebook Advertising
+ Facebook Contests
+ Seasonal sales promotions
+ Daily fan interactions
+ Community management consultation
Email marketing to boost loyalty & repeat sales
We helped Dragon establish an ROI-driven email marketing strategy, which focused on delivering promotions, sales and updates to highly segmented lists of new and existing customers.
+ Email marketing strategy
+ List generation
+ Template design
+ A-B testing
+ Conversion tracking
+ Analytics reporting
The results are in
Within one year of working with Fuze, Dragon has increased online sales by over 200%, with nearly 20% of new sales coming from repeat customers. Dragon has landed distribution deals with national retailers Sam Ash and Guitar Center, and now sells internationally to top entertainers and venues.
+ 200%+ increase in online sales
+ 300%+ increase in web traffic
+ Page 1 ranking for top keywords
+ 12,000+ new Facebook fans
+ FB fans acquired at .25 -.60 per like
+ 35% avg. email open rate
+ 8.5% avg. email click rate
+ 250%+ increase in sales from email
