Professional Website Design Services.
Overview
Our Professional Website Design Services are perfect for any small to large sized company or corporation looking to improve and grow their digital footprint. Our consultative and collaborative approach ensures your stakeholders and industry experts are engaged each step of the way. We often work hand-in-hand with client’s marketing and design departments to facilitate seamless transfer and sharing of knowledge and a cohesive work flow.
We are dedicated to helping established companies keep their online presence on-brand and inline with current trends and technology. From complete website re-designs to conversion of existing sites to responsive or mobile platforms, our team can assist with your end-to-end digital needs.
Our Professional Website Design Philosophy
We plan, design and develop clean, modern and functional sites that educate, inform and convert visitors into customers. Our approach varies depending on the size and needs of the client; however, each project is treated as if it were our own. We take pride in our ability to help businesses grow online and maintain a detail oriented approach that gets results.
Our Professional Website Design Process
Small to medium sized companies are inclined to request that we take full control over project execution, while larger businesses often ask to be a part of the design and development process. We listen to your needs and create an appropriate plan of action that leads you to success.
Regardless of company type or size, we always commence with a strategy phase that analyzes your business goals, online competition, sales model and target audience. We then craft a plan tailored to meet your needs.
Strategy Phase
– Business Analysis
– Goal Identification
– Competitive Research
– Target Audience Identification
Development Phase
– Website Planning
– Creative Design
– Front-end Development
– Back-end / CMS Development
– Beta Launch
– Quality Assurance Testing
– Live Launch
– Post-Launch Support
5 Ways To Improve Your Business Website Today
1. Clear Messaging:
Your Homepage should succinctly convey who you are, what you do and what sets you apart from the competition. You have just seconds to capture the attention of potential customers and build enough value to make them stick around. Site messaging should be carefully crafted and well-placed in order to have maximum impact.
2. User Pathways:
What is the purpose of your website and what do you want visitor’s to do? Perhaps you’d like them to download a whitepaper, read articles or fill out a form. User pathways are conversion funnels that guide people to take action. They can be established by using bold messaging in conjunction with attention grabbing call-to-action buttons.
3. Highlight Your Team:
Consumers want to know who they are doing business with. A team page that highlights senior management and other staff members is a great way to show your personality.
4. Add Video:
It’s no secret that video is immensely popular on the internet. Shoot some candid “behind the scenes” interviews with management or staff, to showcase your industry expertise, or create a “how it works” video to illustrate your core service offering.
5. Say No To Cheesy Stock Photos:
Some companies find it difficult to gather inspirational imagery for their websites. So, they opt for the cliche hand shake photo, or images of people who look more like JCrew models than their actual employees. Get creative and make use of photography of your actual office and staff, or have a designer work up some interesting graphics or icons to spice things up.
