Creating an innovative online identity for a revolutionary sportswear brand.
DYNE is a line of menswear blending art and science to provide technically advanced clothing that biomimics processes found in nature. Founder Christopher Bevans is a former design director at Nike and designs bespoke clothing for the likes of John Legend and Kanye West.
The challenge
DYNE wanted a website that echos the futuristic look and feel of their clothing. This meant taking an avant garde approach to ecommerce, while maintaining elements necessary to drive sales.
The site features garments floating on an animated background, which consists of moving particles driven by javascript. The back-end is powered by a custom Magento CMS.
+ Website Design
+ UX-UI Design
+ Magento Ecommerce
View Live: dyne.life
“Our narrative, #Dynamic #Tailored #TechStyle #Sportswear, is evocative of its influences. We challenge assumptions of what design can and must do. This is Dyne.”
– Christopher Bevans, Founder & Designer
