Learn how we tripled online sales for one of the hottest up-and-coming menswear brands.
Life After Denim is a Los Angeles-based menswear brand funded by Ashton Kutcher, and sold in retailers like Urban Outfitters and Bloomingdales. FUZE was asked to execute a multi-channel digital marketing campaign, which dramatically increased online sales and revenue.
What We Did
FUZE was asked to develop an integrated marketing campaign aimed at increasing brand recognition while driving more online sales and revenue for LAD.
Our first step was selecting which marketing channels were appropriate for reaching LADs target audience as cost effectively as possible. We then set monthly budgets, identified Key Performance Indicators and set up conversion tracking to coincide with our campaigns.
We launched with an integrated campaign that included Pay-Per-Click Ads, Google & Facebook Display Ads, Google Remarketing and Google Shopping Ads. Over the course of the first two months, these campaigns were optimized to reduce Cost-Per-Acquisition and increase Click-through and Conversions rates for top performing ads.
+ Marketing Strategy
+ Keyword Research
+ Campaign Development
+ Campaign Management
+ Campaign Optimization
+ On-site SEO Optimization
Visit Live Site: www.lifeafterdenim.com
The Results
Over the first 6-month period of our integrated campaign, we drove significant online conversions, which resulted in record-setting online sales and brand-wide revenue increases.
250%
Increase in Online Sales
325%
Increase in Site Traffic
275%
Increase AOV
1.2 Min.
Increase in Time On Site
25%
Reduction in Bounce Rate
$0.40
Avg. Cost-Per-Click
Marketing Partners
FUZE really was able to bring us to that next level…and with such patience and professionalism. Although we’re located across the country, it always seemed like they were right there whenever we needed them. Aside from really helping us drive sales and impressions to our site like never before, they really are just good people. Thanks, guys! Would recommend to anyone.
– Lilli Izumi – Marketing Director, Life After Denim
